Bobby Rich is a life-long radio broadcaster, programmer, manager and Tucson’s longest running morning radio personality. After 25 years at KMXZ, he and partners Fletcher McCusker and Jim Arnold created a new radio station. KDRI, The DRIVE is Tucson owned and operated with all employees from here. Serving the underappreciated Boomer generation, The DRIVE debuted in August 2019 with a variety of forgotten songs and talented DJ hosts.
Bobby is host of The Morning DRIVE on 101.7FM AM830 with co-host Hill Bailey, weekdays 5:30am-10am. He has been honored multiple times as Tucson's “Best Radio Personality,” “Best In City,” "Best Morning Radio Show," and elected to Arizona Broadcasters Hall of Fame. Bobby has accepted the Greater Tucson Leadership's Community Leadership Award and the Tucson Advertising Federation's prestigious “Golden Mic Award.”
A well known supporter of all-things Tucson, Bobby is often seen hosting charitable events and supporting other local groups and causes.